Year: 2015-2017
Framework: Cross Platform
Client: <Codigree/> & KeepItSoft
Technical Tools: Pen & paper • Sketch • Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Balsamiq • Adobe After Effects
Role: Lead design • UX design • UI design • Visual design • Brand design • Service design • Strategy design
UX Methods:
• Field study
• User interview
• Stakeholder interview
• Requirements
• Constraints gathering
• Competitive analysis
• User flows
• Service design
• Persona building
• Task analysis
• Journey mapping
• Brand strategy
• Prototype feedback & testing
• User stories
• Benchmark testing
• Accessibility evaluation
• Survey
• Usability-bug review
• Social media analysis
• Voice & Tone
Wagertool® is a trading tool designed to provide a fast, efficient, and customisable betting experience for users. Built with a content-centric approach, it focuses on delivering a clean interface that enhances trading speed and efficiency.
Objectives
The goal was to create a software that simplifies the complexities of sports trading while delivering powerful tools for a more scientific approach to market analysis. Wagertool® offers customisable views, real-time data analysis, and a ladder interface, not available on standard platforms like Betfair.
Design Approach
We focused on creating a minimalist interface that maximizes the essential features traders need. Key design principles included clarity, consistency, and user control, offering professional traders an intuitive environment tailored to their workflows.
Key Features
Increased Trading Speed and Efficiency
Wagertool® is built from the ground up to maximize the most used features, ensuring a lean bottom-line and focusing on delivering fast and efficient trading experiences.
Ladder View
One of the most popular views in trading software, the ladder view provides an intuitive overview of the odds ladder, allowing users to quickly notice market behavior and place bets accordingly. This feature includes:
- Multiple ladder selections
- Cash out button for better trading control
UX Flow - Cashout
Wagertool®'s user experience flow for cashout is designed to be simple and immediately understandable, making it easier for users to manage their trades efficiently.
Design and User Interface
Wagertool® utilizes Material Design components to create an on-brand, content-focused experience. This UI design approach ensures that the content remains at the forefront of the user experience.
Basic Guidelines
To manage the complexity of displayed information and ensure easy access and readability, Wagertool® incorporates:
- Space between elements such as buttons, text, line separators, headers, and backgrounds
- A basic color scheme familiar to professional traders, preserving common real-time information colors
Values and Communication
The digital interface and communication aim to feel intuitive and natural, constantly exceeding the expectations of professional sport traders by presenting innovative and practical solutions.
Wagertool®'s design philosophy is centered around elevating medium to high-level traders' digital experiences. Key concepts include:
- Strength
- Determination
- Perseverance
