Over the past 15+ years, I've gained a deep knowledge in design principles, creativity, user behaviour, consumer needs and technology. I believe design requires time and dedication to reflection and critique, and demands complex thought and experimentation.
I have had the privilege of working with talented people in the industry on a variety of projects, from product design to branding and interactive experiences for small businesses and global brands. Since 2013, I have been bringing ideas to life through user research, product & visual design and prototyping. My approach combines strategic thinking based on user-centred design with insights from cognitive and behavioural science. Currently working as a Senior Product Designer at Avlino.
Skills:
Design: Illustration & typography • Brand strategy & vision presentations • User flows • Service design • Concept sketches • Wireframes & mock ups • Design thinking • Production redlines • Style guides & pattern library • Lean Design
Technical: Interactive flow • Frameworks & APIs • Low to High Fidelity Design & Prototyping • Figma • Sketch • Adobe Creative Suite • Invision • Framer • Affinity • HTML & CSS • Javascript • Axure • Miro • Balsamiq
Research: User Research • Data analysis • Task analysis & persona hypothesis • A/B Testing & Experiment • Storytelling & diary study • Cognitive walkthrough & heuristic evaluation • Journey Mapping • Ethnography & observation
Collaboration: Organizing workshops • Facilitating design critique • Project management & strategic • Problem solver • Collaborative & flexible • Communicative, honest & curious • Critical thinker • Mature & reliable