Urbzag.com - Discontinued
Year: 2019
Framework: Cross Platform
Client: HHSurge
Technical Tools: Pen & paper • Sketch • Adobe Illustrator • Interactive flow • Frameworks & APIs • Low to High Fidelity Design & Prototyping • Figma • Sketch • Adobe Creative Suite • Invision • Framer • Affinity • HTML & CSS • Javascript • Miro • Balsamiq
Role: Senior Product Designer • UX design • UI design • Visual design • Brand design • Service design • Strategy design
Design team: Patrícia Pereira
UX Methods:
• Field study
• User interview
• Stakeholder interview
• Requirements
• Constraints gathering
• Competitive analysis
• User flows
• Service design
• Persona building
• Task analysis
• Journey mapping
• Brand strategy
• Vision presentations
• Prototype feedback
• Testing
• User stories
• Qualitative analysis
• Quantative analysis
• Benchmark testing
• Accessibility evaluation
• Survey
• Analytics review
• Usability-bug review
• Social media analysis
• Voice & Tone creation
Urbzag was a real estate platform that connected homeowners, buyers, sellers, and agents, simplifying the buying and selling process. The focus was on developing tools that empower users with the information and resources they need to make informed decisions.
Objectives
The goal was to provide an engaging experience for home sellers and buyers, facilitating seamless interactions between them and real estate agents. The design needed to create a trusted environment, allowing users to assess property values and make informed choices effortlessly.
Design Approach
We conducted extensive user testing and stakeholder collaboration to ensure the platform met the needs of homeowners and real estate agents. The design focused on clarity, simplicity, and customisation, with accessible navigation and content presentation across both mobile and desktop.
Key Features
- Property Valuation Tool: Provides accurate, data-driven property assessments for informed decision-making.
- Agent Matching Service: Helps homeowners connect with real estate agents that best suit their needs and property type.
- Seamless Listing System: Simplifies the process of listing, buying, or renting properties with an easy-to-use interface.
- Real-Time Insights: Offers transparent and up-to-date market information to guide users through the real estate process.
- Dual-Focus Engagement: Keeps both homeowners and agents engaged with features that address their specific needs, improving collaboration and trust.
Design and Interface
The design is driven by a user-centered approach, prioritizing simplicity and functionality. The interface features intuitive navigation, clear hierarchy, and customizable elements for both mobile and desktop users. Accessible design principles ensure the platform is easy to use, with well-structured content that reduces cognitive load. The prototype testing with homeowners and agents revealed high levels of user satisfaction, particularly around the control and transparency offered, which fostered trust in the platform.
Basic Guidelines
Urbzag’s design guidelines focus on maintaining brand consistency and clarity across all channels. Interface copy is concise, clear, and universally accessible, emphasizing trust through direct and transparent communication. The logo, featuring a key icon, symbolizes accuracy and expertise, with variants adaptable to different contexts. Illustrations play a critical role in making complex real estate concepts easy to understand, always aligned with the brand’s narrative and goals. Every visual and written element is purposefully designed to inform and build user trust, ensuring seamless communication across mediums.
Web Summit is one of the best technology conferences on the planet. More than 70.000+ people visited Lisbon, Portugal, on the 4th-7th of November.
In 2019 urbzag was selected for the Web Summit ALPHA program. On Tuesday, November 7th urbzag presented her proptech solution on the booth Booth A-503 , located in Alpha stage.
