I’m focused on creating work that shows the absurdity and logic of how the mind functions, what kind of relationships it creates between experiences, and images that we absorb through our senses moment by moment. Along with a problem-solving mentality, I keep a strong focus on performance while keeping design a priority.

Over the past 15+ years, I've gained a deep knowledge of design principles, creativity, user behaviour, consumer needs and technology. I believe that design requires time and dedication to reflection and critique, and demands complex thought and experimentation.
I have had the privilege of working with talented people in the industry on a variety of projects, from product design to branding and interactive experiences for small businesses and global brands. Since 2005, I have been bringing ideas to life through user research, product & visual design and prototyping. My approach combines strategic thinking based on user-centred design with insights from cognitive and behavioural science. Currently working as a Senior Product Designer at Avlino.